||<>|| == Goals == == Use cases == * Loubna goes to a computer fair. She might have heard of Open''''''Office.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and in the regional LoCo team. * Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more. * Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, they try to help him become a volunteer for the regional LoCo team. == Functionality == * everyone can: * burn an Ubuntu CD * make a donation to the regional LoCo team * see how many CDs were distributed * see how many people actually talked to * a fair visitor can: * learn what Ubuntu is: * advantages: * complete system including high quality applications: Open''''''Office.org, Firefox, ... * little or no viruses and spyware (technical and market share reasons) * market share amongst exotic systems * free software * standards: in control of the meta layer * native language support * disadvantages: * hardware support * closed proprietary software (Flash, multimedia,...) * try out Ubuntu: * surf the web * read email * office applications: read & write MS Office documents * photo collection: connect camera, view, administer, print photos * music: connect audio player, play * play video * play a game * learn why "something for nothing" is possible with free software * determine if Ubuntu is right for them * learn how to experiment with Ubuntu (on a computer of his own or a demo machine): * receive a free Ubuntu CD with instructions: * learn how they can use it to get a first impression of Ubuntu * learn how it doubles as an install CD * learn about the system most suited for beginners * a separate machine * at least 256 Mb ram * wired ethernet network * single boot means less complexity * learn about ubuntu-cc.org as an information hub: * forums, lists and documentation (native language and English) * contact volunteers * subscribe to ubuntu-cc.org news flashes * run the Ubuntu live CD * on a computer of their own * on a demo computer * install Ubuntu: * onto a computer of their own (single boot!) * onto a demo computer (single boot!) * get an Ubuntu sticker * ? buy Ubuntu merchandise * ? buy a system with Ubuntu preinstalled in cooperation with other booths * get contact information of an individual contact for the regional LoCo team * an existing Ubuntu user can: * become a volunteer for the regional LoCo team * join the booth * a volunteer can: == Booth Box Ideas == Modeled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organize a booth, you receive it. When someone else wants to organize a booth, you send it to them. ||||||'''Booth box content'''|| ||'''Electronics'''||'''Non-electronics'''||'''Consumables'''|| ||2 computers compact powerful keyboard mouse||2 long power extension cords||pressed 32 bit Ubuntu CDs|| ||2 computers compact slow no keyb mouse||2 power strips (4 sockets minimum)||black and white flyers|| ||4 big monitors||10 pens||10 empty news subscription lists|| ||camera||contribution urn||10 empty volunteer subscription lists|| ||audio player||table cloth||duct tape|| ||webcam||scissors||rope|| ||multi card reader||2 foldable 3m poles||transparent tape|| ||high quality speakers||2 candy bowls||empty CD-Rs|| ||USB mass storage thing with real life example documents: .xls, .doc, ...||anti theft cables||paper CD bags with window|| ||anti theft cables||20 empty plastic badges with room for name tag||cheap candy|| || ||strong reusable banners||Ubuntu stickers|| || ||Full color flyers for display|| || ||'''Optional electronic booth equipment'''||'''Sample documents'''||'''Other'''|| ||ethernet cabling & switch ||free magnatune music||locoteam contact information|| ||wifi bridge ||[[http://www.bigbuckbunny.org/|Big Buck Bunny movie]] to attract the kids|| || And don't forget the booth box inventory list!! == The weeks before the fair == * announce your fair presence at [[ConferenceAppearances]] * finding volunteers: * launch the question onto the mailing list * ask volunteers to reply to the mailing list, to encourage others to participate * find a second person to confirm his participation before adressing the mailing list * ask possible volunteers as directly as possible: in person, phone, messaging, mail * funding: * ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair! * be prepared to pay for the booth yourself * make it easy for people to make a free contribution at the fair * bootstrapping a booth box: * often easier to get contributions in kind: let the mailing list know what you need! * fairs are a nice place to buy * let it grow slowly * buy compact (e.g. TFT monitors instead of CRTs) * buy quality (e.g. plastic poster instead of paper one) * buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing) * logistics: * many volunteers have no cars! logistics! * getting the heavy stuff to the fair * borrowing from other booths at the fair * sending the booth box around == The hour before the fair == * set up the booth: * news flash & volunteer fill out lists: * take enough pens and fix them to the booth with rope * consistency and simplicity: * 1 flyer visible: present Ubuntu itself and your team * keep specialised flyers away from the booth desk, but available: * what is free software, especially why "something for nothing" is possible with free software * kubuntu, edubuntu, xubuntu * Open''''''Office.org -> ODF ISO standard; what are open standards * table cloth identifies and unifies the booth * When the booth is ready, do a role play a few times: a visitor passes: * what does the visitor see first? * does the visitor see a presentation about Ubuntu, whatever side the visitor passes from? * do they receive a flyer? * does someone start a conversation with them? * conversation: * WRONG: "Hello sir/madam, do you know what Ubuntu is?" * RIGHT: try to connect to positive experiences: 3 times "yes" and you have a psychological grip :) * the visitor is a child (children attract parents!) => do we have: * stickers/plush toys/candy/similar * games (preferably 3d): planet penguin racer, ... * the visitor is a woman: * Remember tips from [[http://www.valhenson.org/howto.html|HOWTO Encourage Women in Linux]] * the visitor is a journalist: do we have business cards ready? * the visitor is a bling lover: do we have a beryl/compiz demo ready? * schedule breaks! * food breaks: volunteers need to eat * photo breaks: pictures taken at the busiest moments are the most interesting * are there enough C''''''Ds? if not: start burning * insert them into paper cd bags with transparent window together with a regional LoCo team flyer * continue burning during the fair * shows the powers of free software in practice == The booth itself == * Think about your target audience! * We are teasing visitors into trying Ubuntu. This is a big jump already. Keep their experience simple and consistent! * A booth is also a social event between volunteers! * Enthusiasm sells: don't be afraid to go after every single passerby. * Never ever interrupt another volunteer when they are dealing with a visitor, unless that volunteer begs you for input. * Mentor each other. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat. == Example Booths == ||{{attachment:NewYorkTeam/Events/20090604/IMG_0359.JPG}}|| ||'''NY Local Community Team Booth during the show at White Hat Security Day'''|| ||{{attachment:ubuntu_us-pa_booth.jpg}}|| ||'''Pennsylvania Local Community Team Booth during the show at Central Pennsylvania Open Source Conference'''|| == After the fair == Do a short debriefing, preferably over a drink or food. Create a small report about the event and send it to your LoCo team mailing list. * What went really well/wrong? * Did anyone try something new? Did it work? Is it already listed in this how-to? * How many newsletter subscriptions did you get? * How many donations did you receive? * How many C''''''Ds did you distribute? * Did you feel this event was worth the effort? Why (not)? == Ideas: to be sorted == * organize introduction course/ install party at a less busy moment during fair? * Belgium specific: demo an ID card reader. * Nelson Mandela video: attractive, and not only to hippies, women, non-technical users * presentation machine (introduction) * elaborate free contribution * explain the freedom model, mix with * Shuttleworth the rich space tourist * Open''''''Office.org * Firefox * wish list: printed version at the booth * do something interesting on the screens * people in front & behind the booth table is easier to demonstrate * visibility in height: poles, rope, tape * list potential volunteers * list of potentially interested people * [[ConferenceTopTips]] lists some BRILLIANT hints * [[UbuntuAtConferences]] * [[ConferenceAppearances]] ---- CategoryLoCoTeams