KubuntuFeistyArtworkBranding
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Size: 932
Comment:
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Size: 1709
Comment: Work out the ideas about branding some more
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| Defenition of kubuntu message and branding. | Definition of kubuntu messaging and branding, including guidelines and examples for artwork and messaging in general. The Kubuntu team has decided to take advantage of KDE's efforts in this and piggyback on those ongoing efforts. |
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| So artwork can folow the actual message and branding defined. | KUbuntu needs a concept of artwork, and a general direction for its whole branding so artwork can follow this concept and messaging |
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| bob wants to recognise the message all over. helen goes to the web site and feal that its a part of somthing joe wants prety coerent pictures. |
Bob wants to work in a visually consistent environment. Helen wants to visit the website and immediately recognize that it's part of the Kubuntu entity. Joe wants his desktop to look good. |
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| Promotional, web, kde, and kubuntu specific artwork | Promotional material, web presence, KDE desktop itself, and kubuntu-specific artwork (such as usplash, CD covers, merchandising schwag) |
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| Continue the path created by edgy but pointing new directions based on the kde4 branding and look. | Continue the path created by edgy but pointing new directions based on the kde4 branding and look. The KDE Marketing Team is working on a complete branding concept which can partly be adopted in Kubuntu (with the necessary variation in order to not weaken either brand, Kubuntu's and KDE's. KDE's Target group analysis can be reused for Kubuntu, some groundwork for the whole branding concept can also be used for Kubuntu, probably with variations in the implementation (artwork) part. |
Please check the status of this specification in Launchpad before editing it. If it is Approved, contact the Assignee or another knowledgeable person before making changes.
Launchpad entry: https://features.launchpad.net/distros/ubuntu/+spec/kubuntu-feisty-artwork-branding
Packages affected:
Summary
Definition of kubuntu messaging and branding, including guidelines and examples for artwork and messaging in general. The Kubuntu team has decided to take advantage of KDE's efforts in this and piggyback on those ongoing efforts.
Rationale
KUbuntu needs a concept of artwork, and a general direction for its whole branding so artwork can follow this concept and messaging
Use cases
Bob wants to work in a visually consistent environment. Helen wants to visit the website and immediately recognize that it's part of the Kubuntu entity. Joe wants his desktop to look good.
Scope
Promotional material, web presence, KDE desktop itself, and kubuntu-specific artwork (such as usplash, CD covers, merchandising schwag)
Design
Continue the path created by edgy but pointing new directions based on the kde4 branding and look. The KDE Marketing Team is working on a complete branding concept which can partly be adopted in Kubuntu (with the necessary variation in order to not weaken either brand, Kubuntu's and KDE's. KDE's Target group analysis can be reused for Kubuntu, some groundwork for the whole branding concept can also be used for Kubuntu, probably with variations in the implementation (artwork) part.
KubuntuFeistyArtworkBranding (last edited 2008-08-06 16:20:11 by localhost)