KubuntuUserProfiling
Launchpad Entry: https://launchpad.net/distros/ubuntu/+spec/kubuntu-userprofiling
Created: 2006-06-12 by Ellen Reitmayr
Contributors: Ellen Reitmayr
Packages affected:
Summary
Learn more about current and future Kubuntu users to allow for directed marketing and usability efforts.
From a marketing perspective, the goals of user profiling are
- product placement in the market / shaping the product to fit current markets,
- market research to gain knowledge of current situation,
- identifying target groups.
From a usability point of view, goals are to
- learn more about tasks, goals and habits of different groups of target users,
- get directed feedback from the community,
- establish a user panel (which are users that agree to participate repeatedly in surveys, interviews and usability (remote) tests).
Rationale
Marketing and usability efforts need detailed knowledge about the target user base of a software.
Use cases
Scope
Design
Implementation
Code
Data preservation and migration
Outstanding issues
BoF agenda and discussion
Sit down together and think about
- what user groups to address in the first run and how to address them
- resources (survey tool, management of user panel)
- what questions to ask in an initial survey
BoF Notes
- What types of users to address?
- "Jonathan's Girlfriend": Occasional user, email, internet, word processing - smart.
- Students
- Office worker: Daily, pressure to use specific software, varying
- Public administrations: Daily, pressure to use specific software, often little PC knowledge
- Current Kubuntu user base (whoever that is)
- "Geek": Power user needs access to the functionality he relies on
New PC owners -> first time installation (Eastern Europe, South America,
- Laptop users
* How to address users outside the community?
- Brazilian magazine: Advertisements to participate in survey
- Friends of friends of friends who have specific