Ubuntu Wiki

• Launchpad Entry: https://launchpad.net/distros/ubuntu/+spec/xdeltas

• Created: 2006-06-12 by Ellen Reitmayr

• Contributors: Ellen Reitmayr

• Packages affected:

Summary

Learn more about current and future Kubuntu users to allow for directed marketing and usability efforts.

From a marketing perspective, the goals of user profiling are

• product placement in the market / shaping the product to fit current markets,
• market research to gain knowledge of current situation,
• identifying target groups.

From a usability point of view, goals are to

• learn more about tasks, goals and habits of different groups of target users,
• get directed feedback from the community,
• establish a user panel (which are users that agree to participate repeatedly in surveys, interviews and usability (remote) tests).

Rationale

Marketing and usability efforts need detailed knowledge about the target user base of a software.

Use cases

Scope

Design

Implementation

Code

Data preservation and migration

Outstanding issues

BoF agenda and discussion

Sit down together and think about

• what user groups to address in the first run and how to address them
• resources (survey tool, management of user panel)
• what questions to ask in an initial survey

CategorySpec